What is your background and what motivated the creation of your brand?
I have now been an entrepreneur for 30 years, a very rich journey that requires a significant dose of self-sacrifice. During the early years, I worked a great deal and didn’t take the time to listen to my body. Big mistake: one day an intestinal problem developed, and I suffered from constant discomfort.
At the time, most specialists advised surgery. The turning point came from a doctor who recommended to me a course of probiotics. I was rather reluctant at first. But I took the plunge, since I would have given anything to find an alternative to surgery! And I was astonished by the results: the pain had disappeared and I could finally live my life at 100%.
I found it simply amazing that a natural solution could replace an operation considered “inevitable” by several specialists. Including some renowned ones! That’s when the creation of Nutrimea seemed obvious to me. I wanted to make the many benefits of dietary supplements known to as many people as possible. It is the founding act of my vision for Nutrimea. And it is obviously still today the reason for Nutrimea’s existence: to democratize natural health. We are still only at the beginning of this beautiful adventure…
If we had to single out one key strength of your brand compared to its competitors, what would it be and why?
Nutrimea has a great capacity for innovation. First, our dietary supplements are designed and manufactured in France. This is the first guarantee of quality we offer our customers. I believe our difference comes from the fact that we involve the end consumer at the heart of our product development. The goal is to get to know our customers, their needs and desires as well as possible.
Today, Nutrimea is a team of 50 people and offers a line of 46 supplements that cover a variety of needs, from health and well-being to sports and beauty.
Our teams are hard at work introducing new formulations with the same obsession: French expertise combining the best quality at a fair price.
What are your company’s plans?
Our main objective is to continuously improve our customers’ experience before, during, and after their regimen. To do this, we strive to stay as close as possible to our community, to listen to our customers and answer questions in order to better understand their needs.
We are now a recognized brand in France. Our focus naturally turns to foreign markets, where consumers have the same expectations as those we have met in France. Our goal is therefore to strengthen the development of our brand internationally.
We have been present in some of our European neighboring countries, such as Italy and Spain, for several years now.
The excellent feedback we receive pushes us to look even further. This year, we launched our Nutrimea website in Germany. And, here’s a little scoop for your readers: our launch in the Netherlands is imminent. In addition to expanding country coverage, we are working on launching an innovation that will be unveiled soon with a prestigious partner.
What is your opinion on the dietary supplements market in France ?
The dietary supplements market is booming. I think an increasing number of French people want to take back control of their lifestyle, whether for dietary reasons, well-being, or environmental impact. Nutrimea fits perfectly into this trend by offering its customers natural alternatives to take care of themselves. I believe this phenomenon will only grow in the years to come.
Which dietary supplement(s) do you take daily and why ?
I’m a regular user of our Nutrimea products! At the start of September, I like to take a multivitamin regimen to get off on the right foot. As the cold approaches, I take vitamin D3 to support my immune system. I also regularly take courses of probiotics for intestinal transit, which has caused me so many problems in the past.
