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Already recognized for its grain-free formulas and its commitments to animal welfare, Ultra Premium Direct presents four kibble recipes for dogs and puppies.
All made in France, without artificial flavors or preservatives, for a complete and balanced diet.
Ces recettes s’inscrivent dans une tendance de fond : offrir aux animaux de compagnie une alimentation plus naturelle, plus transparente. Et plus respectueuse de leur santé et de l’environnement.
Fresh proteins front and center
What sets this new range apart? The use of fresh chicken or salmon at 20%, as the first ingredient on the list.
Unlike dehydrated animal proteins often used in kibble, these meats are incorporated in fresh form, before cooking. The result: a single cooking step, better preservation of nutrients, increased palatability, and good digestibility.
The brand offers four recipes:
- Au poulet frais – Adulte toutes tailles
- Fresh salmon – Adult, all sizes ideal for sensitive dogs or those with more discerning palates
- Au poulet frais pour chiots toutes taille
- Fresh salmon for small breed dogs
These quality proteins play a key role in muscle development and in maintaining optimal body weight. And enjoyment in every bite.
If you’re the proud owner of a puppy and want to give them the best possible nutrition during this crucial time, the fresh chicken puppy recipe can meet your expectations.
Complete and balanced, suitable for puppies of all sizes, it contributes to optimal growth for your little (or big!) furball.
Super ingredients for vitality
Beyond proteins, Ultra Premium Direct focuses on a careful selection of functional ingredients and superfoods praised for their health benefits.
For example, it includes:
- antioxidant fruits (apples, raspberries, blueberries, cranberries)
- easily digestible vegetables (broccoli, fennel, ginger)
- chia seeds, rich in omega-3 fatty acids
La présence de prébiotiques (FOS et MOS) soutient la flore intestinale. Tandis que l’huile de saumon contribue à renforcer la beauté de la peau et du pelage.
For active or aging dogs, chondroitin and glucosamine contribute to proper joint function.
Alternative carbohydrate sources selected, such as sweet potato, pea, and tapioca, are naturally gluten-free, digestible, and provide good energy.
A comprehensive, responsible nutritional approach
The formulation of this range was overseen by veterinary nutritionists. Each recipe is complete and balanced, with a protein content (28 to 30% depending on the formula), fat content (14 to 18%), and a good calcium/phosphorus ratio.
But beyond its composition, the brand also asserts an environmental commitment. Thus, as of January 2025, all packaging will be recyclable*, with a simplified design to better inform consumers.
These new packs additionally offer ideal preservation for the kibble.
A direct model, from producer to consumer
True to its business model, Ultra Premium Direct continues to offer its products exclusively via direct sales, through its website and its own stores.
This helps reduce intermediaries, maintain good value for money, and ensure transparent traceability.
The kibble is made in France, in Agen, in Lot-et-Garonne.
The price for a 12 kg bag ranges from €53.91 to €58.41 with a subscription, a solution that allows you to reconcile quality nutrition with a controlled budget.
Good to know: as always, it’s recommended to introduce a new diet gradually and, if in doubt, to seek advice from your veterinarian.
* packaging mostly recyclable
