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Discovering Easypara: France’s leading online parapharmacy

Ingénieure et diététicienne

It's not easy to find your way through the overwhelming offerings of online parapharmacies. Easypara, combining expert advice, innovations and responsible commitment, is carving its path toward beauty and health accessible to everyone.

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An editorial team specializing in nutrition. Authors of the book Beneficial Foods (Mango Editions) and the podcast Food Revolutions.

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Easypara is not just an online parapharmacy. It guarantees a quality customer experience with expert advice and fair prices.

Formerly known as “Easy Parapharmacie”, Easypara is a French company based in the Alpes-Maritimes

It offers a wide selection of parapharmacy products. Since its founding, it has established itself as a major player in the sector thanks to the diversity of its products and its high-quality customer service

Its slogan “Bien ensemble” is based on an outstanding offering in the parapharmacy market, with over 30,000 product references.

A wide selection of products

Avène, Bioderma, Cerave, NHCO, Nutergia, Nuxe, La Roche-Posay, Pileje, Uriage, Vichy… Easypara represents more than 1,000 brands of dietary supplements, aromatherapy products, herbal products, facial, body and beauty care, as well as cosmetics.

L’entreprise travaille en partenariat avec des marques reconnues et sélectionne ses produits avec soin afin de répondre aux besoins de tous. Son objectif : rendre les produits de parapharmacie accessibles, sans faire de compromis sur la qualité. 

Focus on innovation

Easypara prides itself on working with recent and innovative products. It is with this perspective that the company created the Social Beauty Awards.

An annual event that showcases the products most loved by consumers and rewards partner brands. It’s also an opportunity for Easypara to stay connected to its community.

The three key values of EasyPara

Quality service

Voted 2nd best e-commerce site in the “Beauty, Hygiene, and Health Products” category in 2025, it is the benchmark for French online parapharmacy.

Easypara aims to offer a shopping experience that is smooth and reliable with accessible and responsive customer service. The company guarantees secure purchases and fast delivery. 

Expert advice

The EasyExperts section of the site is full of tips and advice to help you choose products based on your needs. A true goldmine maintained by four experts to help you make informed choices.

Easypara also offers a candid podcast that covers topics people may find hard to discuss at their pharmacist’s counter, often for fear of being overheard by neighbors. “Consult’ – Easypara’s no-taboo podcast” is available on the Easypara website, on platforms, and on the company’s YouTube channel.

And for even more tips and tricks about the products offered, visit the Instagram account.

A strong social responsibility

Easypara is aware of the environmental and social impact of its business. That’s why the company has developed a solid CSR policy and set out 60 commitments it aims to strengthen. 

In 2024, Easypara was certified Great Place To Work for the third consecutive year, an award that recognizes a good quality of working life (QWL).